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This article, Google Ads Close Variants to Include Words With the Same Meaning, posted on Search Engine Journal, discusses the Google Ads is expanding close variants to include words that have the same meaning as the original keyword. This change, will be rolling out in the coming weeks, impacting broad match modifier and phrase match keywords.

Some PPC guides suggest you could get a successful PPC program up and running in just a few hours. But the reality isn't so simple.

The post Why You Can’t Build a Successful PPC Program in Just a Few Hours by @GrpTwentySeven appeared first on Search Engine Journal.

Looking for ideas for your holiday marketing strategy? This checklist from Search Engine Journal has some great ideas.  One thing often overlooked is the first item on the list - 'Holidize' Your Website.  I admit that we don't think about it for our website, only for our social media do we think about it.  The article by Sergey Grybniak also includes email campaign ideas.  Check out the full article  Your Holiday Marketing Campaign Checklist: 6 Essentials on Search Engine Journal and let us know which ideas resonates with you.

Google announced new AdWords features today at SMX which are all designed around two things: increasing sales and measuring results.

There’s new innovations for local advertisers, brick and mortar retailers, as well a new feature that all advertisers will be able to take advantage of.